Meta Ads That Create
Demand, Not Just Reach
Reach on Facebook and Instagram means nothing if it does not convert. We build Meta campaigns built around acquisition — not awareness vanity metrics.
We combine audience intelligence, creative testing, and full-funnel strategy to put your brand in front of people who match your ideal customer profile — before they even know they need you. Cold audiences, warm retargeting, lookalikes, and post-purchase sequences built to maximise customer lifetime value.
Why Your Meta Ads
Are Not Converting
The same seven mistakes appear in almost every Meta account we audit.
- Targeting too broad — spending budget on audiences that will never buy
- One creative — no testing, no learning, no improvement
- No retargeting — losing warm audiences who visited but did not convert
- Pixel not properly configured — Meta optimising for the wrong events
- Sending traffic to homepage — not a dedicated landing page
- No exclusion audiences — showing ads to existing customers
- Optimising for reach — not purchases, leads, or revenue
- Layered audience strategy — interest, lookalike, behavioural, and retargeting
- 3–5 creative variants tested per ad set — winners scaled, losers cut fast
- Full retargeting funnel — 3-day, 7-day, 30-day warm audience sequences
- Pixel and Conversions API configured — server-side tracking for accuracy
- Dedicated landing pages matched to each campaign's offer and intent
- Exclusion audiences built — existing customers, recent buyers segmented out
- Optimised for value or ROAS — not clicks or reach
Full-Funnel Meta Ads
From Cold to Converted
We build acquisition funnels, not one-off campaigns.
Audience Research & Targeting
Detailed buyer persona analysis. Interest stacking, behavioural targeting, and lookalike audiences built from your best existing customers. Geographic targeting for Jaipur, India, or global depending on your market.
Creative Strategy & Production
Static image ads, carousel ads, and short-form video scripts. We develop creative briefs based on your competitors' best-performing ads and your customer pain points — not what looks nice on your brand board.
Full-Funnel Retargeting
Cold audiences at the top, warm retargeting in the middle, and post-purchase sequences at the bottom. We build the complete funnel so no lead falls through the gaps between stages.
Tracking, Optimisation & Reporting
Meta Pixel and Conversions API setup for accurate tracking. Monthly creative iteration. Budget reallocation to best-performing ad sets. Monthly reports showing ROAS, CPL, and revenue — not reach and impressions.
Meta Ads That Generate
Real Revenue
Across active client campaigns
Average reduction in 90 days
eCommerce client, Jaipur
Warm audience campaigns
"DaCurious completely rebuilt our Meta strategy. They moved us from boosting posts to a proper funnel — cold audiences into retargeting into post-purchase sequences. Our cost per lead dropped by 42% and we are now getting consistent daily leads from Instagram that we never had before."
Meta Ads Management
Pricing That Scales With You
Management fee is separate from your Meta ad spend, which goes directly to Meta.
For businesses with ad spend up to ₹50,000/month.
- Campaign setup and audience research
- 2 ad creatives per month
- Pixel and CAPI setup
- Monthly optimisation + report
- Facebook + Instagram placements
For businesses with ad spend ₹50,000–₹1,50,000/month.
- Full funnel strategy — cold, warm, retargeting
- 5 ad creatives per month
- A/B creative testing
- Lookalike and custom audiences
- Landing page recommendations
- Bi-weekly performance review
For businesses with ad spend above ₹1,50,000/month.
- Everything in Growth
- Unlimited ad creatives
- Video creative production
- Advanced CAPI + offline events
- Cross-channel attribution
- Dedicated account director
Free Meta Ads account audit before we begin. No lock-in after the first 3 months.
Meta Ads Questions,
Answered Honestly
A minimum of ₹15,000–₹20,000/month in ad spend is recommended to gather enough data for meaningful optimisation. Below this, the Meta algorithm does not have enough signals to exit the learning phase efficiently.
Google Ads captures demand — people actively searching for your product. Meta Ads creates demand — reaching your ideal audience before they search. Both work best together, but the right starting point depends on your business model and margins.
Meta campaigns typically take 4–6 weeks to exit the learning phase and begin stable delivery. Full creative and audience optimisation usually shows clear results within 60–90 days of launch.
Yes. Our Growth and Scale packages include ad creative production — static image ads, carousel ads, and short video ad scripts. We test multiple creative angles against each other and scale what converts.
Yes, but the strategy differs significantly from B2C. LinkedIn is often more efficient for B2B, but Meta can work well for awareness, retargeting, and lead generation with the right audience layering and offer structure. We will advise honestly based on your specific situation.
Ready to Build a Meta Ads
System That Compounds?
Book a free Meta Ads audit. We will review your current account, show you where the budget is leaking, and outline exactly what a profitable campaign structure looks like for your business.